Vans

Copywriting

Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. From 2021-2022, I completed management rotations through Vans’ global marketing, global creative, and consumer lifecycle marketing departments and supported several key initiatives throughout the year. Two noteworthy projects include an exclusive Vans x Record Store Day LP titled Portraits of Her, and the Vans Sustainability Hub. For both projects, I served as copywriting lead and was responsible for executing ideation of both project titles.

Vans x Record Store Day: Portraits Of Her features tracks from Taylor Swift, Princess Nokia, Girl In Red, Julien Baker, and others. The 2022 release was featured in Nylon Magazine, Rolling Stone Magazine, and V Magazine, among other press coverage.

The Future Starts Today is a sustainability campaign reflecting Vans’ commits to the future of our planet. Click here to explore the Vans Sustainability Hub.

Collaborators: Mia Madrid, Trinity Rose, Holiday Black, Rachel Leathers, Marissa Smith, Brianna Caeser, Christina Xing, Jordi Ng, Bruno Luglio, Lisa Tessandori, Alisson Banna, Sofia Enriquez, Matt Even

ALL | The New York Times | Vans | Chinwe Gothic Radio | The Atlantic | Benefit Cosmetics

Chinwe Gothic | Palmss Magazine | Everybody.World | Urban Outfitters | Never Elsewhere | Oaklandish