Never Elsewhere

Creative Direction

Never Elsewhere makes apparel that honor sense of place and belonging. The brand celebrates community bond and encourages exploration through creative adventure. Full of nostalgia and new wave spirit, home is anywhere from California to the horizon.

For Never Elsewhere, I served as creative director and led a full company rebrand in 2015. Formerly known as “there there,” the underdeveloped brand identity wasn’t drawing consumer interest or engagement. I worked with a graphic designer to develop a new brand look and feel. In this rebrand, I developed a brand strategy, which I then used to develop the new name. I also developed brand taglines and messaging, and helped connect this identity to the new style guide. From there, I worked with a team to help solidify usage of the new brand assets, including on e-commerce and social media, in email marketing, and via in-store displays.

As a result of rebrand, Never Elsewhere became more emotionally relevant to consumers and DTC and wholesale sales grew across the country.

Graphic design by Bobby Zwahlen.

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