Boss Brows by Benefit Cosmetics

Interview Production

Boss Brows by Benefit Cosmetics is a 2019 marketing campaign unveiling the release of a limited-edition brow kit of the same name. Launched via digital, social, and in-store, the campaign features four activists and influencers, and aimed to inspire and encourage people to raise their voice. For Boss Brows, I guided the talent conversations for all campaign video content. In addition to researching each individual’s background and crafting tailored questions based on their experience, I conducted all on set four interviews. This project was a quick turnaround, requiring ideation, planning, and execution in less than one week. Still, I was able to conversationally connect with each individual and draw out great reflections on their personal connections to the campaign. Watch the videos below to hear the results our conversations that day.

As seen in: Adweek, AList, Fashion Network, and HelloGiggles.

ALL | The New York Times | Vans | Chinwe Gothic Radio | The Atlantic | Benefit Cosmetics

Chinwe Gothic | Palmss Magazine | Everybody.World | Urban Outfitters | Never Elsewhere | Oaklandish